Marketing Lead, Supercell X

Supercell is looking for a seasoned Marketing leader who thrives in a multifunctional and collaborative environment, and is obsessed with providing the best player experience possible. The Marketing Lead will be a part of the Supercell X team, and will make sure that we have a strong marketing vision for the new services in order to maintain players’ loyalty, safety and retention.

From marketing strategy to in-service communication execution, this person loves to think strategically while getting their hands dirty. They have exceptional communication and project management skills to bring together all of the marketing stakeholders such as brand strategists, creative producers, community managers, media buyers, marketing analysts, and service developers.

Responsibilities

• Build a clear marketing vision and strategy for several of our cross game services like Supercell Store and Supercell ID designed around the game lifecycle, product roadmaps, and live operations.

• Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders, Live Game teams and other teams, such as Performance Marketing, Brand Marketing, Creative Production, Community, esports, Regional/Local activation, and etc.

• Drive and facilitate cross functional collaboration and build trustworthy connections across live games’ Game Development, Game Operations, and other Marketing disciplines.

• Design global marketing Goals and KPIs for all campaigns in close alignment with other marketing stakeholders from Live Games, Product Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.

• Develop a deep understanding of the games and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.

• Collaborate with Marketing Analytics and Business & Operations stakeholders to analyse campaign performance and apply learnings to inform future marketing campaigns for constant performance improvement.

• Strategise and operationalise player communication inside and outside the services, including (but not limited to) CRM, pop-ups, push notifications and store optimisation.

• Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.

• Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.

Requirements

• Extensive B2C marketing experience in the entertainment, consumer packaged goods, or e-commerce industry

• Background working with the e-commerce and loyalty

• Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross functional environment via hands on goal setting, digital strategy development and integrated campaign planning.

• Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.

• Excellent strategic and leadership skills, but willing to get your hands dirty!

• Highly analytical, flexible, action and results oriented, while constantly seeking out the best balance between art and science.

• Passion for player-supporting services from SSO to DTC and Loyalty, and being obsessed with delivering the best player experience.

Benefits and Compensation
However, luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.
We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource. Read More

About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters.
To make six games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed. Read More

You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.
We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it. Read More

This position is in Helsinki, but you're not?
Luckily, moving to Helsinki is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to ensure the process is as smooth as possible for you, your family and whoever and whatever you bring along. In addition to cats and dogs, we've even relocated a horse. Read More

Not sure if you should apply? 
Do it! You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn about any specific accommodations you might require to fully engage in our recruitment process.

And here's a video about what we do. (Best enjoyed with salmiakki and rye bread)

P.S. We're Taking a Summer Break!
Just a heads-up that our team will be on a well-deserved holiday in July. Please go ahead and submit your application though. We'll be back in August, refreshed and ready to reconnect with you. Thanks for your understanding!